California Driving

An Alert reader posted a comment to Wednesday's musings on AB 493. (The Sacramento Bee reported yesterday that the bill failed on the Assembly floor.) The comment suggested that the Bear take a look at the website: www.wedrivecalifornia.com.

It is a cool website; though, we should disclose that it's sponsored by the Alliance of Automobile Manufacturers. (They didn't support AB 493, and they had a handy link to send an email to state legislators that would voice one's discontent.) Apart from lobbying (which is cool with the Bear, since they're upfront about it), the site offers some nice features. In particular, we liked the page that lists great California drives.

We also like their writing on the site's mission, titled, "California Dreaming:"

The top down on a warm summer night and nothing between you and the stars high above. The road from San Francisco to Stinson Beach. Skiing in the Sierra in the morning, replacing the skis with a surf board and heading for the evening surf in the Pacific. California dreams that can be a reality.

Welcome to WeDrive California. Here you will find information about what’s happening in California’s automotive scene. From fun events like car shows and cruises, information on taking great drives in our scenic state, to the latest news on new products, safety and technology, WeDrive California is the place you can visit to find out what’s really happening in California’s car culture.

Kudos to their copywriter.

Now, get in your car and head for the hills.

AB 493

I just received an email about a bill before the California assembly. AB 493 may go to a vote today. The bill, sponsored by Ira Ruskin (D-Redwood City) would impose a fee or a rebate on new vehicles sold in California. A fee would apply to a vehicle that produces a lot of polluting emissions, and you would receive a rebate (based on a sliding scale) for cars that produce less. For instance, a Prius would get you a maximum rebate, while a Hummer would be slapped with a big fee.

The idea is right—having the market play a factor in cleaning the environment. However, in principle, I don't think that taxation (and yes, it's a tax when you impose a mandatory fee) is a good means to change behavior. Though, there should be some kind of penalty for excessive pollution. It's a tough issue.

This bill does not take into account that many who use trucks or large vehicles for work (e.g. yard crews, builders, etc.) would have to pay the penalty, nor does it address the fact that car companies are dragging their feet on lower emission vehicles (and probably, as a result, artificially inflating the cost of cars like the Prius). If a Prius cost as much as a two door coupe, then we'd see thousands of them on the road.